Over the years, much of the mystique, rules, and kayfabe of the project have dissipated, but the tunes have remained. Thus began an infatuation with Gorillaz that has lasted to this day and will likely last until the day I finally cark it. He had no idea what this was or why the song was called “Clint Eastwood,” but he needed more. The song was unlike anything this boy had ever heard before, ditto the visuals, and ditto ditto the fact that these cartoon characters were being pitched as the band, not one-off counterparts for a concept video. But then, nestled in between those titans of popular music, was something darker, something weirder, something… animated. Shaggy, Steps, S Club 7, friggin’ Afroman, all the hits of our more innocent pre-9/11 time. He gets home, tosses the magazine aside never to be looked at again, and pops in the tape. He spots an issue of The Box that came packaged with a free VHS of hit music videos, pleads incessantly to his mum for the extra cash required, and the magazine is his. An almost seven-year-old Callum Petch wanders into the corner shop next to his Gainsborough-based Primary School with some saved-up pocket money in order to buy a magazine for reading once he got home.
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